JM WESTON x TANKE

Influencer & Event Campaign, événementiel, photo production 

 

Case study Influence Marketing – Fashion:

JM Weston called Tanke to promote their various product launches and their presence at Roland Garros as a partner through influential activations (the latter also aimed to create content for their social networks).

 

 

 

The influencer marketing campaign briefly:

Through different actions, Tanke accompanied its client on the following highlights: the release of the brand movie “Sleeping Wood” with Omar Sy, the Once Upon a Moc’ communication campaign, the presence of the pop-up store JM Weston at Roland Garros, the arrival of new colours in the product range or the promotion of a specific product.

The strategy revolved around two photo shoots, creative productions of influential content (representing the Moc Weston by reinterpreting a fairy tale or featuring a levitating influencer), an event component and a micro influence amplification.

A campaign carried by 220 influencers (top middle and micro), among them: @parisexplorer, @Natachabirds, @romaincosta, @leeloo, @rsimacourbe, @margauxavril, @sabinasocol, @jordanhenrion and @qmike

 

 

Campaign results:

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