Influence Marketing Strategy – Pernod Ricard
Case study Influence Marketing – Pernod Ricard x TANKE :
To honour the Founder’s reserve, a whisky from The Glenlivet, the brand and the Pernod Ricard group challenged us to come up with a creative influence strategy.
Influence campaign in short :
We proposed a sensology evening on the theme of Scotland to allow influencers to immerse themselves in the universe of The Glenlivet and rediscover their senses around Founder’s reserve whisky. We have chosen 5 influencers to take part in this experience, each of them having been chosen for their expertise and the exercise of one of the 5 senses on a daily basis.
- Follower reach : 160K
- Content pieces : 30
- Influencers : 5
Your influence marketing project
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