Social media shapes our daily lives in ways we often overlook. With over 4.9 billion users worldwide, it has become the glue that holds our digital interactions together. But here’s the kicker: the massive number of connections doesn’t necessarily equate...
Influencer marketing is a game changer for brands striving to reach new audiences. In 2023, the industry is valued at USD 21.1 billion, a staggering increase from just USD 6.5 billion in 2019. Yet, here’s the twist: the sheer size of this market is not the...
