A closer look at “Cerruti 1881 Signature”
In 2017, the Cerruti brand celebrated its 50th anniversary. For this occasion the house unveiled its new fragrance "Cerruti 1881 Signature", which...
A closer look at Gucci Bloom Acqua Di Fiori campaign
After having created the French influence campaign for Gucci Bloom, Alessandro Michele's first fragrance, the Gucci team once again trusted us to...
A closer look at Tangle Teezer campaign
In 2019, Tanke worked with Tangle Teezer brand for an annual Influencer marketing Campaign and to set up the launch of their Instagram France...
A closer look at Les Compagnons du Devoir campaign
In 2019, Les Compagnons du Devoir et du Tour de France, a prestigious training academy, chose TANKE to deploy its annual marketing influence...
A closer look at Arthus Bertrand campaign
Last summer, Arthus Bertrand, an emblematic brand of French heritage, chose TANKE for the deployment of its Influence Marketing strategy. ...
A closer look at Morellato campaign
In spring 2019, TANKE was chosen by Morellato, the Italian watch and jewellery brand, to create and deploy its Influence Marketing strategy. ...
Influencers and collaborations with brands, what legislation?
Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital...
Influence marketing 2.0 – Micro-influence
The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of...
An engagement rate analysis of 282 000 Instagram accounts
In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an...
TANKE Agency hacks influencers accounts for the movie “Ghost in the Shell”
On the occasion of the release of the movie Ghost in the Shell, our creative agency Tanke has been selected by Paramount Pictures to amplify on...
A closer look at Hugo Boss x Nocibé campaign
In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that...
A closer look at Calvin Klein Obsessed campaign
CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think...
A closer look at Downsizing campaign
In 2018, the movie downsizing from Alexander Payne is released in the French movie theaters. To go along with the promotion of the movie, Paramount...
A closer look at Gucci Bloom campaign
Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of...
A closer look at Nettare Di Fiori campaign
Nettare Di Fiori, the third part of the series Bloom is from an artistic collaboration between Alessandro Michele and Alberto Murillas. This new...
