Social media in the metaverse
Social networks are reaching a new stage of innovation, generating global business opportunities, targeting all business activities, from b2b to...
What is a NFT?
NFTs (can be referred to as "digital tokens” or “Nifties”) are digital objects that can be sold and through which some income can be earned. To give...
What is the Metaverse?
The term "metaverse" originated in the 1992 science fiction novel Snow Crash as a combination of the terms "meta" and "universe." The development of...
6 essentials for a good brief
Influencer marketing is increasingly popular among companies that want to promote their products and create a solid, empathetic relationship with...
5 benefits of influencer marketing
Image Source: FreeImages Social media has changed the way consumers engage with brands. Now, instead of simply seeing ads and commercials, people...
The Power of Influencer Endorsement: A Guide to Marketing Your Business
If you have a fledgling business, it can feel like every marketing strategy is out of your reach. However, in a digital age where anyone with a...
How Luxury Brands are Winning on Social Media
Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are...
How to Use User Generated Content to Boost Your Marketing Efforts!
Every successful brand knows the importance of a strong online presence and up-to-date marketing strategies in today’s digital world. Marketing has...
How Creative Content Impacts Conversion Rate on Social Media
Before we dive into this article, let’s get something straight: It’s not the quantity of followers you have or the number of likes you get that...
Key Competencies of Influencer Marketing Managers – What do they need to be in order to succeed?
Influencer marketing strategies are now implemented by businesses of all sizes. But setting goals, designing a strategy and integrating influencer...
5 Reasons Why You Should Develop a Yearly Influencer Strategy
Image Source: FreeImages With the rise of social media, influencer marketing has emerged as one of the most popular and effective ways for brands to...
3 Ways to Measure ROI in Influencer Marketing
Image Source: FreeImages Return on investment is a key metric for measuring the effectiveness of any marketing campaign. With so many different...
A closer look at “Cerruti 1881 Signature”
The Cerruti brand celebrated its 50th anniversary. For this occasion the house unveiled its new fragrance "Cerruti 1881 Signature", which embodies...
A closer look at Gucci Bloom Acqua Di Fiori campaign
After having created the French influence campaign for Gucci Bloom, Alessandro Michele's first fragrance, the Gucci team once again trusted us to...
A closer look at Tangle Teezer campaign
Tanke worked with Tangle Teezer brand for an annual Influencer marketing Campaign and to set up the launch of their Instagram France account. Tangle...
