Influencers and collaborations with brands, what legislation?
Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital...
Influence marketing 2.0 – Micro-influence
The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of...
An engagement rate analysis of 282 000 Instagram accounts
In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an...
TANKE Agency hacks influencers accounts for the movie “Ghost in the Shell”
On the occasion of the release of the movie Ghost in the Shell, our creative agency Tanke has been selected by Paramount Pictures to amplify on...
Results of the Hugo Boss x Nocibé
In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that...
Results of the Calvin Klein Obsessed campaign
CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think...
Results of the Downsizing Campaign
In 2018, the movie downsizing from Alexander Payne is released in the French movie theaters. To go along with the promotion of the movie, Paramount...
Results of the Gucci Bloom Campaign
Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of...
Enjoy Phoenix announces that she doesn’t want to receive a single package from brands anymore
The biggest beauty Youtuber from France, pioneer of influence, announced last Saturday that she didn’t want to receive any product from brands...
Results of the Nettare Di Fiori Campaign
Nettare Di Fiori, the third part of the series Bloom is from an artistic collaboration between Alessandro Michele and Alberto Murillas. This new...
Tanke wins the Grand Prix Stratégies for Luxury in the category “ Social Media features” for its Gucci Campaign
December 6th, Statégie rewarded us the Grand Prix Stratégies for Luxury in the category “Social Media features “. We are proud to represent...
Get the Tanke Chrome Extension to calculate Instagram Engagement rate of any profile
Still calculating Instagram engagement rates by hand? Try the Tanke Chrome extension! You surely know that without the engagement rate, just...
