How Luxury Brands are Winning on Social Media
Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are...
How to Use User Generated Content to Boost Your Marketing Efforts!
Every successful brand knows the importance of a strong online presence and up-to-date marketing strategies in today’s digital world. Marketing has...
How Creative Content Impacts Conversion Rate on Social Media
Before we dive into this article, let’s get something straight: It’s not the quantity of followers you have or the number of likes you get that...
Key Competencies of Influencer Marketing Managers – What do they need to be in order to succeed?
Photo bygeralt onPixabay Influencer marketing strategies are now implemented by businesses of all sizes. But setting goals, designing a strategy and...
5 Reasons Why You Should Develop a Yearly Influencer Strategy
Image Source: FreeImages With the rise of social media, influencer marketing has emerged as one of the most popular and effective ways for brands to...
3 Ways to Measure ROI in Influencer Marketing
Image Source: FreeImages Return on investment is a key metric for measuring the effectiveness of any marketing campaign. With so many different...
A closer look at “Cerruti 1881 Signature”
The Cerruti brand celebrated its 50th anniversary. For this occasion the house unveiled its new fragrance "Cerruti 1881 Signature", which embodies...
A closer look at Gucci Bloom Acqua Di Fiori campaign
After having created the French influence campaign for Gucci Bloom, Alessandro Michele's first fragrance, the Gucci team once again trusted us to...
A closer look at Tangle Teezer campaign
Tanke worked with Tangle Teezer brand for an annual Influencer marketing Campaign and to set up the launch of their Instagram France account. Tangle...
A closer look at Les Compagnons du Devoir campaign
Les Compagnons du Devoir et du Tour de France, a prestigious training academy, chose TANKE to deploy its annual marketing influence campaign. ...
A closer look at Arthus Bertrand campaign
Last summer, Arthus Bertrand, an emblematic brand of French heritage, chose TANKE for the deployment of its Influence Marketing strategy. ...
A closer look at Morellato campaign
In spring 2019, TANKE was chosen by Morellato, the Italian watch and jewellery brand, to create and deploy its Influence Marketing strategy. ...
Influencers and collaborations with brands, what legislation?
Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital...
Influence marketing 2.0 – Micro-influence
The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of...
An engagement rate analysis of 282 000 Instagram accounts
In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an...
