The term “metaverse” originated in the 1992 science fiction novel Snow Crash as a combination of the terms “meta” and “universe.” The development of the metaverse is often linked to the advancement of virtual reality...
Influencer marketing is increasingly popular among companies that want to promote their products and create a solid, empathetic relationship with their customers.But what is a marketing brief for the influencers and how to get in contact? The influencer...
Image Source: FreeImages Social media has changed the way consumers engage with brands. Now, instead of simply seeing ads and commercials, people can see what their friends think about products, services, and companies. As a result, word-of-mouth marketing has...
If you have a fledgling business, it can feel like every marketing strategy is out of your reach. However, in a digital age where anyone with a smartphone has the power to influence strangers and reshape society as we know it, there are plenty of opportunities...
Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are changing the way luxury brands communicate with customers and prospects, by demanding authentic and trustworthy...
Every successful brand knows the importance of a strong online presence and up-to-date marketing strategies in today’s digital world. Marketing has also become more interactive and collaborative, as new technologies emerge regularly. User generated content is...
