TANKE opinion Influencer Events vs Community Events: Two Jobs, Two Scoreboards Attention and attachment are not the same event design problem. The strategic question is not which camp to choose, but how to build the bridge between rented attention and owned...
Influencer marketing opinionA Creative Brief Is Not a Script: Why Influencer Campaigns Need Directed FreedomThe strongest influencer work comes from neither a locked advertising script nor a vague instruction to “do whatever you want”. It comes from...
How Much Does an Influencer Marketing Campaign Cost? 2026 Pricing In 2026, an influencer marketing campaign in France costs anywhere from 10,000 € for a product seeding program to more than 500,000 € for an international, multi-market rollout. Agency...
China, fragrance and communities Fragrance clubs and scent communities in China: when perfume becomes a social ritual From smelling sessions in Shanghai to conversations on Xiaohongshu, perfume is moving beyond the counter and becoming a shared cultural experience....
