China, fragrance and communities Fragrance clubs and scent communities in China: when perfume becomes a social ritual From smelling sessions in Shanghai to conversations on Xiaohongshu, perfume is moving beyond the counter and becoming a shared cultural experience....
Luxury retail in Africa, hospitality and influence Luxury retail in Africa: why hospitality is becoming the new point of sale In Africa, the future of luxury retail is not only about opening more stores. It is also being shaped by hotels, resorts, cultural...
TANKE opinion piece The Death of the Millennial Marketer The next influence advantage is not bigger media buying. It is cultural intelligence: the ability to detect what communities are starting to care about before the campaign brief catches up. Talk to TANKE about...
Influencer marketing, Gen Z and heritage brands How heritage brands can speak to Gen Z Gen Z does not need a historic house to become a TikTok brand. It needs the brand’s heritage to become readable, desirable and alive inside the communities where culture is...
Opinion Vanity metrics in influencer marketing: stop throwing away the wrong numbers The problem is not followers, views or likes. The problem is treating them as proof before they have been audited, priced and connected to a real decision. Build a measurement-ready...
