TANKE opinion piece The Death of the Millennial Marketer The next influence advantage is not bigger media buying. It is cultural intelligence: the ability to detect what communities are starting to care about before the campaign brief catches up. Talk to TANKE about...
Influencer marketing, Gen Z and heritage brands How heritage brands can speak to Gen Z Gen Z does not need a historic house to become a TikTok brand. It needs the brand’s heritage to become readable, desirable and alive inside the communities where culture is...
Opinion Vanity metrics in influencer marketing: stop throwing away the wrong numbers The problem is not followers, views or likes. The problem is treating them as proof before they have been audited, priced and connected to a real decision. Build a measurement-ready...
Influencer marketing, social media and performance content Clipping marketing: a smarter way to amplify creator content Clipping marketing turns the strongest moments from creator livestreams, podcasts, interviews, events and campaign activations into short-form clips...
TANKE concept Live Audience Experience The TANKE method for turning influencer events into amplified audiences A Live Audience Experience is a physical brand experience designed to create impact for the people in the room, the creators producing content and the wider...
