Influencer marketing opinionA Creative Brief Is Not a Script: Why Influencer Campaigns Need Directed FreedomThe strongest influencer work comes from neither a locked advertising script nor a vague instruction to “do whatever you want”. It comes from...
How Much Does an Influencer Marketing Campaign Cost? 2026 Pricing In 2026, an influencer marketing campaign in France costs anywhere from 10,000 € for a product seeding program to more than 500,000 € for an international, multi-market rollout. Agency...
China, fragrance and communities Fragrance clubs and scent communities in China: when perfume becomes a social ritual From smelling sessions in Shanghai to conversations on Xiaohongshu, perfume is moving beyond the counter and becoming a shared cultural experience....
Luxury retail in Africa, hospitality and influence Luxury retail in Africa: why hospitality is becoming the new point of sale In Africa, the future of luxury retail is not only about opening more stores. It is also being shaped by hotels, resorts, cultural...
TANKE opinion piece The Death of the Millennial Marketer The next influence advantage is not bigger media buying. It is cultural intelligence: the ability to detect what communities are starting to care about before the campaign brief catches up. Talk to TANKE about...
