TANKE opinion piece The Death of the Millennial Marketer The next influence advantage is not bigger media buying. It is cultural intelligence: the ability to detect what communities are starting to care about before the campaign brief catches up. Talk to TANKE about...
Influencer marketing, Gen Z and heritage brands How heritage brands can speak to Gen Z Gen Z does not need a historic house to become a TikTok brand. It needs the brand’s heritage to become readable, desirable and alive inside the communities where culture is...
Opinion Vanity metrics in influencer marketing: stop throwing away the wrong numbers The problem is not followers, views or likes. The problem is treating them as proof before they have been audited, priced and connected to a real decision. Build a measurement-ready...
Influencer marketing, social media and performance content Clipping marketing: a smarter way to amplify creator content Clipping marketing turns the strongest moments from creator livestreams, podcasts, interviews, events and campaign activations into short-form clips...
TANKE concept Live Audience Experience The TANKE method for turning influencer events into amplified audiences A Live Audience Experience is a physical brand experience designed to create impact for the people in the room, the creators producing content and the wider...
Influencer marketing, brand safety and usage rights How to protect your brand in an influencer marketing campaign Brand protection does not start when content goes live. It starts before creator selection, inside the brief, contract, approval workflow, usage-rights...
