TikTok influencers are the highest-recorded weapon in the marketing box right now, with TikTok being the trendiest property in the social app industry. Since its 2016 debut, TikTok has had phenomenal growth, and it has now surpassed all other social media apps in terms of global downloads. It has become a zeitgeist of our time and is revolutionizing social media as we know it with more than 3 billion cumulative downloads and over 1 billion active users. Additionally, because it is a platform built on user-generated content and authenticity, influencer marketing has a lot of potential on it as well.
TikTok is used by more than half of Gen Z customers, and they are nearly twice as likely to buy purchases based on influencer recommendations. TikTok influencer marketing is the way to go if your target demographic is Generation Z. As TikTok continues to gain popularity as the most widely used social media platform, the most creative companies are catching on to its marketing potential. You don’t want to fall behind.
Some marketers shy away from TikTok influencer marketing because it’s seemingly dominated by big names and a younger audience. But the platform’s audience is growing, and it’s easier than you think for your brand to stand out. TikTok’s algorithm and diverse niches make it a place where brands can run influencer campaigns that generate impressive results.
Now is the moment to hone your TikTok influencer marketing skills so that your company stands out for all the right reasons. We’ll explain how below.
What Makes TikTok a Good Choice for Influencer Marketing?
You must avoid being too pushy while selling on TikTok, like with other influencer marketing agency and social media marketing. This is especially true given TikTok’s young user base; marketers find Generation Z notoriously challenging to engage because of their complete scorn for anything that even remotely resembles traditional advertising.
Working with influencers whose following correspond to your target demographic is essential for success on TikTok, as it is with any influencer marketing. Therefore, you must target the TikTok audience if you want influencer marketing (or really any other type of marketing) to succeed for you on the platform. Use influencer marketing if you sell trendy accessories to youngsters and tweens. If you offer DIY goods, TikTok marketing is absolutely not an advisable investment.
On TikTok, marketing is possible without the need for influencers. Although TikTok took some time to put it in place, there is now a professional advertising structure. You may also try utilizing a business-specific TikTok account to advertise. Though it might be challenging to grow a sizable following on TikTok to hear your brand’s message, this is true of all social networks. This is especially true for most organizations, which struggle to manage a company account and don’t have staff members who are the same demographic as their target market.
Most corporations find it simpler to collaborate with TikTok’s well-known broadcasters—their influencers—than to create a well-liked and widely-followed company account.
Why Do You Need TikTok Influencers For Your Brand?
Influencers are an excellent strategy to engage target consumers for various reasons:
They are experts in their field. These TikTok users are named influencers for a reason. They have unlocked the best ways to engage and influence their followers through TikTok videos.
They’re natural marketers. Influencers are skilled at producing viral videos. Influencers on TikTok typically have the same demographic as their fans. They are aware of the stuff that appeals to their audience.
They are more trustworthy than ads. Consumers ages 18 to 29 have 66% confidence in influencers. This signifies that a significant portion of their followers sees the idea in their TikTok content.
You can get all of these benefits from TikTok influencers, including stronger interaction with your target market, higher brand exposure, and increased trust.
4 Steps for Finding TikTok Influencers
TikTok influencer marketing doesn’t always include paying huge sums of money to the biggest performers. Working with smaller-scale micro-influencers is an excellent method for many companies to keep under budget while still establishing more meaningful connections.
Building trust and engagement with your audience is the goal of an influencer. Therefore, it makes sense to connect with them and establish confidence. Observe their TikTok page, adore the content on their videos, and leave comments. then provide a unique message.
Find the ideal influencers for your brand using these methods:
1. Choose Your Niche
Consider their hobbies and possible niches if your target audience uses TikTok. A TikTok niche is a collection of users with related interests. By identifying your niche, you can exclude influencers with a certain audience that is more likely to appreciate and interact with your company.
For instance, parenting is a popular specialization on TikTok. It’s populated with TikToker influencers like Ashlay Soto (@ash lay), who has amassed more than eight million followers and produces funny videos about motherhood.
Dancing, culinary, fashion, and beauty are some of the most well-liked areas, but they are also quite crowded. To locate individuals interested in your unique brand, it is advantageous to narrow down your specialization.
Uncertain about where to begin? The TikTok platform makes it simple to discover trends and hot markets. To start, go to the TikTok app’s bottom and select the “Discover” button. It will display popular hashtags and inform you of what people are currently watching.
Start your search using relevant keywords for your company as an additional option. If you have an influencer marketing line, for instance, and put “influencer marketing” into the search field, hot subjects will appear. After clicking “Search,” you may click “Hashtags” to get a list of the most popular hashtags for that subject.
You may view popular niches and the terms people are searching for in those niches using any of these choices. When you can more precisely define the market you want to appeal to, you can start tracking down content producers that make use of those hashtags.
2. Understand Your Own Audience and TikTok’s Demographics
It makes sense to start by figuring out whether your target demographic uses the platform and whether your brand is appropriate for TikTok.
TikTok has a user base that is over 60% under 35 years old, and 54% are female, although it is expanding to include a wider age range.
Weisfeiler said that “during the course of last year, our demographics become more diversified. As parents and families embrace TikTok as a shared experience, we continue to witness growth across every age group. TikTok as a platform transforms generations, from high school students to parents and grandparents.”
Nonetheless, she claims that a sizable proportion of users are in the Gen Z and millennial age groups and that they are the fastest-growing generation. TikTok may not be used by your brand’s older, more professional audience.
3. Look for Influencers in Your Niche
Ignore the desire to Google the most popular TikTok influencers and instead look for individuals that are interested in your unique business.
TikTok influencer marketing does not require a large budget since “anyone can be an influencer, whether an up-and-coming TikToker or a great champion for a certain brand,” according to Magda Houalla, Aspire’s Director of Strategy. “We provide our brand partners the ability to engage with anybody and everyone who can help their business.”
The following are some popular methods for locating TikTok influencers:
Hashtags. Once you’ve discovered appropriate hashtags in step 1, click on them to see popular videos in that category. You may also follow relevant hashtags so that videos with those hashtags appear on your ‘For You’ tab in the future, making it simpler to locate trending videos from other influencers.
TikTok Creator Marketplace. TikTok Creator Marketplace is a TikTok analytics platform that displays an influencer’s engagement, reach, views, and demographics. Brands must create an account, and once authorized, they may search for and contact influencers directly.
Other Platforms for Social Media. There are many influencers on various social media networks. Try looking for the person on TikTok if, for instance, you enjoy the stuff they post on Instagram.
A platform for influencer marketing. Finding influencers across all platforms, connecting with them, and monitoring their effectiveness is simple when using an influencer marketing platform. To locate the ideal TikTok creator for your company, you may filter by keyword, region, interaction metrics, audience demographics, industry, and more. Once you’ve located them, you can get in touch with them directly through the site and even send them something straight from your shop. To see all the ways our integration is making it simpler to locate and work with TikTok Influencers.
Google search. Of course, the most obvious thing to do is go to ‘google search’. Start by entering some relevant hashtags or subjects relating to your brand into Google. For instance, searching “TikTokers who talk about TikTok influencers” will help you uncover some well-known content producers.
4. Examination of Potential Influencers
Make sure to conduct a marketing background check on potential influencers before you approach them to determine whether their content, following, and reputation are suitable representatives of your business.
Examine their background, branding, and follower numbers in particular: “You want to screen for substance, not necessarily just follower quantity. When considering whether to collaborate with someone, the most crucial factor to consider is the quality of the material, according to Houalla.
You can also ask yourself:
- Do they receive helpful reviews? The likes, comments, and shares of an influencer may reveal a lot about them. They may receive a large number of views, but if the dialogues in their comments are negative, others may say the same thing about your company when that influencer mentions it. Furthermore, if individuals are watching the video but not sharing it, you can believe they don’t appreciate or trust it well enough to share it with their friends.
- Is their target audience similar to yours? You may enjoy a TikToker’s material, but the ultimate real test is whether their viewers are likely to become clients of your business. To determine this, look at who is engaged with their content and who follows them.
- Do they share your brand’s values and interests? Make sure to conduct a quick Google search and look at their past articles. You don’t want to work with a creator who goes against the principles of your brand or who has a bad reputation in the area of content development.
For instance, let’s say your skincare line promotes aging naturally. You can stumble across an interesting creator with a large audience engagement when screening beauty influencers. You might think about working with a different artist, though, if you take a deeper look and discover that their target market is made up primarily of youngsters who want bold, statement makeup looks.
The TikTok Influencer Marketing Bottom Line
You will fall behind if you market to Gen Z without collaborating with TikTok influencers.
In the past six months, 27% of Gen Z made a purchase as a result of an influencer’s suggestion. That is only from the last six months.
Over time, these kinds of data will only rise. The moment is ideal to become engaged because this is an area that is expanding. In the upcoming year, 68% of marketers want to use TikTok for influencer marketing. Are you planning to join them?
Feel free to contact us, and we’ll go through how we can improve your influencer marketing strategy with you. We always understand what Gen Z consumers want from your company, and we’ll collaborate with TikTok influencers to produce popular viral films that young viewers like.