Ambassador program, Film production CERRUTI INFLUENCE STRATEGY In 2017, the Cerruti brand celebrated its 50th anniversary. At this occasion the house unveiled its new fragrance “Cerruti 1881 Signature”, which embodies the new, natural and spontaneous man. ...
Influencer Campaign, Product Launch calvin klein Launch of a new fragrance influence strategy After imagining CK Obsessed fragrances in the 1990s, the brand decided to reinterpret this emblematic perfume. It was for this new launch that Calvin Klein challenged Tanke...
Movie Launch PARAMOUNT influence strategy At the occasion of the release of the film Ghost in the Shell, Tanke was selected by Paramount Pictures to amplify the communication around the film on social networks.The story of Ghost in the Shell is the story of the major...
Movie Launch Paramount influence strategy In January 2018, Alexander Payne’s film downsizing was released in French cinemas. Paramount Pictures France trusted us for its strategy of influence to help promote this film. Downsizing is a process invented by...
Film production hugo boss INFLUENCE STRATEGY In 2015, Hugo Boss launched The Scent. In January 2017, for the national launch of the brand’s two new fragrances: The Scent Intense for him and The Scent Intense for her, Hugo Boss partnered with Nocibé, the only...
