Ambassador program, Film production CERRUTI INFLUENCE STRATEGY In 2017, the Cerruti brand celebrated its 50th anniversary. At this occasion the house unveiled its new fragrance “Cerruti 1881 Signature”, which embodies the new, natural and spontaneous man. ...
Movie Launch Paramount influence strategy In January 2018, Alexander Payne’s film downsizing was released in French cinemas. Paramount Pictures France trusted us for its strategy of influence to help promote this film. Downsizing is a process invented by...
Film production hugo boss INFLUENCE STRATEGY In 2015, Hugo Boss launched The Scent. In January 2017, for the national launch of the brand’s two new fragrances: The Scent Intense for him and The Scent Intense for her, Hugo Boss partnered with Nocibé, the only...
Creative influencer campaign for the launch of the “GUCCI BLOOM” fragrances gucci Launch of a creative influencer campaign around Gucci Bloom fragrances. INFLUENCE STRATEGY Gucci Bloom is the first fragrance in a series of four designed by Alessandro Michele, the...
International Influencer Campaign BOURJOIS INFLUENCE STRATEGY There is no need to introduce the Bourjois brand in France. Yet, in other countries, it is necessary. And this is what the brand asked Tanke to set up : introduce the brand on foreign markets and actively...
