What is the Metaverse?

What is the Metaverse?

The term “metaverse” originated in the 1992 science fiction novel Snow Crash as a combination of the terms “meta” and “universe.” The development of the metaverse is often linked to the advancement of virtual reality...
6 essentials for a good brief

6 essentials for a good brief

Influencer marketing is increasingly popular among companies that want to promote their products and create a solid, empathetic relationship with their customers.But what is a marketing brief for the influencers and how to get in contact?  The influencer...
5 benefits of influencer marketing

5 benefits of influencer marketing

Image Source: FreeImages ‍Social media has changed the way consumers engage with brands. Now, instead of simply seeing ads and commercials, people can see what their friends think about products, services, and companies. As a result, word-of-mouth marketing has...
How Luxury Brands are Winning on Social Media

How Luxury Brands are Winning on Social Media

Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are changing the way luxury brands communicate with customers and prospects, by demanding authentic and trustworthy...

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