Before we dive into this article, let’s get something straight: It’s not the quantity of followers you have or the number of likes you get that matters. Instead, it’s how efficiently you’re able to use these numbers to convert new followers...
Influencer marketing strategies are now implemented by businesses of all sizes. But setting goals, designing a strategy and integrating influencer marketing and influencer generated content into the wider company strategy require specific skills. It’s not just...
Image Source: FreeImages With the rise of social media, influencer marketing has emerged as one of the most popular and effective ways for brands to connect with their audiences. According to Statista.com, the global market for influencer marketing is expected to...
Image Source: FreeImages Return on investment is a key metric for measuring the effectiveness of any marketing campaign. With so many different digital marketing channels available, it can be tricky to measure ROI across all of them. Influencer marketing is...
The Cerruti brand celebrated its 50th anniversary. For this occasion the house unveiled its new fragrance “Cerruti 1881 Signature”, which embodies the new, natural and spontaneous man. We imagined and set up an influence campaign for the launch of this new...
After having created the French influence campaign for Gucci Bloom, Alessandro Michele’s first fragrance, the Gucci team once again trusted us to work together to write the second part of the story of this already cult fragrance. A new chapter called Acqua Di...
