Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are changing the way luxury brands communicate with customers and prospects, by demanding authentic and trustworthy...
Every successful brand knows the importance of a strong online presence and up-to-date marketing strategies in today’s digital world. Marketing has also become more interactive and collaborative, as new technologies emerge regularly. User generated content is...
Before we dive into this article, let’s get something straight: It’s not the quantity of followers you have or the number of likes you get that matters. Instead, it’s how efficiently you’re able to use these numbers to convert new followers...
Photo bygeralt onPixabay Influencer marketing strategies are now implemented by businesses of all sizes. But setting goals, designing a strategy and integrating influencer marketing and influencer generated content into the wider company strategy require specific...
Image Source: FreeImages With the rise of social media, influencer marketing has emerged as one of the most popular and effective ways for brands to connect with their audiences. According to Statista.com, the global market for influencer marketing is expected to...
Image Source: FreeImages Return on investment is a key metric for measuring the effectiveness of any marketing campaign. With so many different digital marketing channels available, it can be tricky to measure ROI across all of them. Influencer marketing is no...
