How Luxury Brands are Winning on Social Media

How Luxury Brands are Winning on Social Media

Today’s digitally savvy millennial generation has brought about a transformation in how people interact with one another and brands. Millennials are changing the way luxury brands communicate with customers and prospects, by demanding authentic and trustworthy...
How Creative Content Impacts Conversion Rate on Social Media

How Creative Content Impacts Conversion Rate on Social Media

Before we dive into this article, let’s get something straight: It’s not the quantity of followers you have or the number of likes you get that matters. Instead, it’s how efficiently you’re able to use these numbers to convert new followers...
5 Reasons Why You Should Develop a Yearly Influencer Strategy

5 Reasons Why You Should Develop a Yearly Influencer Strategy

Image Source: FreeImages With the rise of social media, influencer marketing has emerged as one of the most popular and effective ways for brands to connect with their audiences. According to Statista.com, the global market for influencer marketing is expected to...
3 Ways to Measure ROI in Influencer Marketing

3 Ways to Measure ROI in Influencer Marketing

Image Source: FreeImages ‍ Return on investment is a key metric for measuring the effectiveness of any marketing campaign. With so many different digital marketing channels available, it can be tricky to measure ROI across all of them. Influencer marketing is no...

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