Influence marketing 2.0 – Micro-influence

Influence marketing 2.0 – Micro-influence

The arrival of the micro influence and why you have to adapt your influence marketing strategy.  “Influence Marketing “ is one of the buzzwords of 2016 and in view of the interest for this keywords on search engine… it is only the beginning....
Results of the Hugo Boss x Nocibé

Results of the Hugo Boss x Nocibé

In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...
Results of the Calvin Klein Obsessed campaign

Results of the Calvin Klein Obsessed campaign

CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance.  Everything started with an obsession, the one from Mario...