by Clara | Aug 20, 2019 | Uncategorized
In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...
by Clara | Aug 14, 2019 | Uncategorized
CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance. Everything started with an obsession, the one from Mario...
by Clara | Aug 14, 2019 | Uncategorized
In 2018, the movie downsizing from Alexander Payne is released in the French movie theaters. To go along with the promotion of the movie, Paramount Pictures France trusted us for the influence strategy. Downsizing is a process invented by scientists that allows...
by Clara | Aug 13, 2019 | Uncategorized
Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of jasmine, tuberose absolute and quisqualis indica, this fragrance has been designed to celebrate the authenticity,...
by Clara | Aug 12, 2019 | Uncategorized
The biggest beauty Youtuber from France, pioneer of influence, announced last Saturday that she didn’t want to receive any product from brands anymore. She quotes Lush, but talks as well about other products that she couldn’t use before the expiry date....
by Clara | Aug 12, 2019 | Uncategorized
Nettare Di Fiori, the third part of the series Bloom is from an artistic collaboration between Alessandro Michele and Alberto Murillas. This new fragrance with notes of ginger and rose explores the sensuel, mysterious and dark character of the Bloom woman. An...
