Results of the Hugo Boss x Nocibé

Results of the Hugo Boss x Nocibé

In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...
Results of the Calvin Klein Obsessed campaign

Results of the Calvin Klein Obsessed campaign

CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance.  Everything started with an obsession, the one from Mario...
Results of the Downsizing Campaign

Results of the Downsizing Campaign

In 2018, the movie downsizing from Alexander Payne is released in the French movie theaters. To go along with the promotion of the movie, Paramount Pictures France trusted us for the influence strategy. Downsizing is a process invented by scientists that allows...
Results of the Gucci Bloom Campaign

Results of the Gucci Bloom Campaign

Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of jasmine, tuberose absolute and quisqualis indica, this fragrance has been designed to celebrate the authenticity,...
Results of the Nettare Di Fiori Campaign

Results of the Nettare Di Fiori Campaign

Nettare Di Fiori, the third part of the series Bloom is from an artistic collaboration between Alessandro Michele and Alberto Murillas. This new fragrance with notes of ginger and rose explores the sensuel, mysterious and dark character of the Bloom woman.  An...