Uncategorized Archives - Page 10 of 11

A closer look at Morellato campaign

In spring 2019, TANKE was chosen by Morellato, the Italian watch and jewellery brand, to create and deploy its Influence Marketing strategy. Present in France for 15 years, the brand had initially bet on a print communication to reach the French market....

Influencers and collaborations with brands, what legislation?

Today’s legislation about influence marketing The evolution of influence marketing over the past 5 years, makes it the new lever of digital marketing. Marketing sees the come-back of the opinion leaders embodied by the so-called influencers. Influence has...

Influence marketing 2.0 – Micro-influence

The arrival of the micro influence and why you have to adapt your influence marketing strategy. “Influence Marketing “ is one of the buzzwords of 2016 and in view of the interest for this keywords on search engine… it is only the beginning....

An engagement rate analysis of 282 000 Instagram accounts

In an influence strategy, the engagement rate is highly important. It represents the propensity of the followers to interact with your brand or an influencer on Instagram. In this way, picking an influencer with a high number of followers is not relevant for a band if...

TANKE Agency hacks influencers accounts for the movie “Ghost in the Shell”

On the occasion of the release of the movie Ghost in the Shell, our creative agency Tanke has been selected by Paramount Pictures to amplify on social networks, the communication around the movie. We implemented strategic campaigns for 8 Youtubers. (Alix Gavoille,...

A closer look at Hugo Boss x Nocibé campaign

In 2015, Hugo Boss launched The Scent, a fragrance that combines the scent of ginger, exotic maninka fruit and leather to create a rich scent that seduces the senses. Like all the perfumes of the brand, The Scent plays the seduction even though the man of Scent seems...