CK Obsessed was first created in 1990. The brand decided to reinterpret the iconic perfume. During this launch, Calvin Klein challenged us to think about an influence strategy around the new fragrance. Everything started with an obsession, the one from Mario...
To go along with the promotion of the French release of the movie “Downsizing” from Alexander Payne, Paramount Pictures France trusted us for the influence strategy. Downsizing is a process invented by scientists that allows individuals to be reduced to...
Gucci Bloom is the first perfume imagined by Alessandro Michele, the avant-garde and new director of the Fashion House Gucci. Composed of floral of jasmine, tuberose absolute and quisqualis indica, this fragrance has been designed to celebrate the authenticity,...
Nettare Di Fiori, the third part of the series Bloom is from an artistic collaboration between Alessandro Michele and Alberto Murillas. This new fragrance with notes of ginger and rose explores the sensuel, mysterious and dark character of the Bloom woman. An...
December 6th, Statégie rewarded us the Grand Prix Stratégies for Luxury in the category “Social Media features “. We are proud to represent influence marketing in this incredible industry that is luxury, with a prestigious brand as Gucci. This campaign reflects the...
