IKKS

Annual influencer marketing strategy in France

IKKS x TANKE: A Premium Influencer Strategy to Captivate the Next Generation.

In 2024, IKKS partnered with TANKE to support its premium repositioning and engage a younger, more connected audience without losing its loyal customer base. TANKE rolled out a tailored influencer marketing strategy, combining high-impact KOLs, long-term brand ambassadors, and retail activations.

Over the course of 10 campaigns, supporting each one of IKKS 10 collections, TANKE carefully selected 43 KOLs who shared 269 pieces of content.

The perfect fit of TANKEs selection of talents had an important impact on the results, providing an exceptional enthusiasm by the influencers for the brand. This translated in a commitment that exceeded their engagements, as they spontaneously published additional pieces of content, representing 42% of the total publications and proving their deep adherence to the IKKS universe.

The campaign projected the brand’s new image to more than 18 million* fashion-conscious consumers. Designed as a long-term collaboration, this approach successfully reshaped brand aspiration while driving over 141,000 visits to the IKKS e-shop and achieving an impressive average engagement rate of 6.3%.

A strong example of a strategic influencer marketing campaign, where brand image, experience, and business performance seamlessly converge.

*Organic results