Annual Influence Marketing Strategy – IBIS

Case study influence marketing France – IBIS hotels x TANKE :
Project carried out in partnership with the communication agency Azilis.

When people talk to you about IBIS hotels, you normally think of rooms, breakfasts and soaps that you take home and secretly collect. What you don’t necessarily imagine is all the other possibilities that Ibis hotels offer through their events package. To show the extent of the possibilities, IBIS has activated our influential marketing agency in Paris: TANKE, for an annual influential marketing campaign.

The Influence Marketing Campaign in brief :

During 1 year, 15 influencers travelled throughout France in 50 IBIS hotels to host sporting, cultural and DIY events… The content created: videos, photos, stories, visual prints, published on Instagram and YouTube.

Campaign results :

  • Follower reach : 1,6 million
  • Content created : >800
  • Engagements : >292K
  • Reach total sur les posts : 3,1 million
  • Vues de stories Instagram : 6,9 million
  • Earned Media Value : 136 793 €

TANKE is in charge of the selection, booking, and management of 180 to 250 influencers throughout the year, as well as the Community Management of the Instagram @tangleteezerfr account.

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