L’OCCITANE x TANKE
Influencer & Event Campaign, Ambassador Program
Case study Influence Marketing – Fragrance:
The perfume Terre de Lumière by L’Occitane was inspired by the mystical lands of Provence : “In Provence there is a unique moment when light sets the sky ablaze, and nourishes the earth with a moment of ephemeral grace. It is the Golden Hour. When this light becomes perfume, an addictive and contrasted signature is born”. The brand wished to organise a journey in Provence to immerse influencers and their audiences in the discovery of the fragrance and what inspired it. Tanke was in charge of the event digitalization and of several influence activations for the French market.
The influencer marketing campaign briefly:
Following the organization of the influential trip and the presence of 4 German profiles at the L’Occitane event, a creative content creation (cinemagraphs, animations) supported the release of two products and a commercial operation in France (the perfume Terre de Lumière, L’Huile de Jeunesse Divine L’Occitane and the beauty days of L’Occitane).
- Follower reach: 2,4 millions
- Content pieces: 50
- Influencers (top et middle): 20
If you liked this case study, you can share it around you, on Linkedin, Facebook, Twitter…
Photo credit: @amelia_nymphea
Your influence marketing project
If you are interested in this case study and would like to know more about how you can deploy your French or
international influence strategy to increase your visibility and boost your conversions, please contact us below: