LA POSTE

influence strategy

TANKE supports the digitalization of La Poste.fr services!

Discover La Poste, the undisputed leader in postal services in France! Their reliability and efficiency are without equal when it comes to sending and receiving mail and parcels. Their commitment to their customers is reflected in innovative solutions, optimized delivery times and unbeatable service quality.

Today, La Poste is embarking on an exciting phase of digitization, and has chosen TANKE as its trusted partner to promote its online services on the LaPoste.fr website.

• The objectives are clear:
• Make laposte.fr a regular part of French people’s daily lives.
• Generate positive engagement and a more solid relationship with the public.
• Target a younger, broader audience.

TANKE embraced the challenge, producing a series of captivating influencer campaigns focused on key moments in the lives of French people, such as births, weddings and house moves. The flagship campaign of this strategy, entitled “Je Peux Faire Tout sur LaPoste.fr”, perfectly embodies the creative activations designed by TANKE to meet La Poste’s expectations.

With a bespoke cast of talent from the stand-up and comedy world, we created entertaining content to showcase La Poste’s online services. The result? Unprecedented interest and engagement from a young audience, just as we’d hoped.