GUCCI

influence strategy

Launch of a creative influencer campaign for Gucci Guilty fragrances.

For Valentine’s Day, Gucci engaged TANKE to promote Gucci Guilty fragrances, both the Eau de Toilette for men and the Eau de Parfum for women. Gucci’s key message for the campaign: “An ode to self-acceptance”.

We selected various talents from Israel, Greece, Sweden and Denmark in order to create engaging and diverse content. These talents were asked to create posts on their Instagram accounts, using both Carousel posts and a set of Instagram Stories. Talents were encouraged to participate in the campaign as couples or individually, using the hashtag #GucciGuilty.

The aim of this approach was to present Gucci Guilty fragrances in an authentic and diverse way, highlighting the relationships and individuality of each talent. The campaign aimed to generate interest and engagement on Instagram, using influencers’ content to reach a wide audience.