GRDF x TANKE
Influence strategy, event
Case study Influence Marketing – Institutional:
GRDF, Gaz Réseau Distribution France is a French gas distribution company founded in January 2008. It is the main distributor of natural gas in France and Europe.
On the occasion of the setting up of the Showroom “l’Émotion Gaz” from October 31st to December 15th 2019, Tanke agency imagined devices to meet different objectives of visibility and foot traffic in the Showroom. The event unfolded in two phases. First, with an opening evening in the presence of the brand’s clients, partners and also press and influencers. Then an evening of DIY workshops took place with a dozen influencers to lead them and introduce their audience to GRDF’ services. The agency managed the organisation of these two parts and created a mini-site allowing the general public to register for the workshops.
The influencer marketing campaign briefly:
13 influencers attended the evening and shared their experience with their audience through 85 stories. Tanke’s creative team took care of the decoration, the entertainment, part of the catering and the setting up of 20 workshops throughout the Showroom. These were animated by 10 influencers around decoration, architecture, DIY, photography and were promoted by the influencers in Instagram posts and stories.
- Follower reach: 1,47 Millions
- Content pieces: 272
- Influencers: 15
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Photo credit: internal agency
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