LES COMPAGNONS DU DEVOIR x TANKE
Annual strategy consulting
Case study Influence Marketing –Nonprofit:
The mission of Les Compagnons is to provide training in handcraft jobs for young people from the age of 15 and post A-level. The latter is based on apprenticeship, the transmission of know-how, community life and Tour de France to learn different craft techniques in several cities. In 2019, Les Compagnons du Devoir, a training centre of excellence, chose TANKE to deploy its annual marketing influence campaign.
The influencer marketing campaign briefly:
TANKE convinced the Compagnons du Devoir with a creative influence strategy deployed on Instagram and YouTube. The objective of this campaign was to offer more visibility to the training institute among young people and to make them consider the Compagnonnage as an apprenticeship. The campaign highlighted trades that are not often highlighted to youth through Youtube videos of exchanges between influencers and apprentices.
Trades such as welder, mason builder, industrial mechanic, coachbuilder, locksmith, orthotic podiatrist, roofer, baker were represented during this campaign.
- Follower reach: 2,7 Millions
- Content pieces: 200
- Influencers: 8
If you liked this case study, you can share it around you, on Linkedin, Facebook, Twitter.
Your influence marketing project
If you are interested in this case study and would like to know more about how you can deploy your French or
international influence strategy to increase your visibility and boost your conversions, please contact us below: