Our Philosophy
Fueled by Curiosity.
Grounded in Strategy.
Agility of a
Boutique.
Credentials
of a Giant.
Why Tanke?
Validated Excellence
Risk-free partnership. EcoVadis Gold Certified, extensive awards, and proven client references.
Frictionless Scale
Zero bureaucracy. Lean SOPs and a Single Point of Contact (SPOC) make switching to us effortless.
Founder-Led Immersion
100% independent and reactive. We dive deep into your P&L to defend bold ideas, not just execute briefs.
The Brief is the Floor.
Not the Ceiling.
WE ARE A CREATIVE INFLUENCER MARKETING AGENCY, OPERATING INTERNATIONALLY FROM PARIS
TANKE is a leading influencer marketing agency specialized in crafting high-impact digital campaigns.
With our headquarters in Paris, we consult clients on the creation and optimization of a influencer marketing strategy, ensuring maximum reach on digital and social media through multi-channel integration.
Holistic Influencer Marketing Strategy in Europe: Our teams specialize in brand launches, events, content factories and creator-led communication, operating seamlessly in France, across Europe and globally. We build efficient communication concepts driven by insights, creativity, and authenticity while leveraging cutting-edge technology. By co-creating with professional digital talents who possess verified audiences, we adapt your message to match the specific codes of Gen Alpha, Gen Z, and Millennials understanding culture where it happens. From Instagram and YouTube to Pinterest and TikTok, we have successfully deployed more than 1,000 campaigns worldwide since 2014.
Frequently Asked Questions
Why work with an influencer marketing agency?
Partnering with an influencer marketing agency like Tanke provides access to strategic expertise and a vetted network, ensuring authentic, creative, and measurable campaigns. An agency manages the end-to-end complexity—from strategy to analytics—allowing brands to focus on their core business goals while maximizing ROI.
How do I choose the right influencer agency?
To select the right agency, focus on three key criteria: strategic alignment, transparency, and technical expertise. Tanke stands out through its bespoke creative approach, a transparent influencer selection methodology, and data-driven reporting. Look for concrete case studies that prove their ability to deliver results, such as our work for Gucci.
How much does an influencer marketing campaign cost?
The cost of an influencer campaign depends on several factors: influencer tier/reach, campaign duration, and creative deliverables. At Tanke, we offer tailored strategies and budgets for every client. For example, a campaign featuring nano-influencers will be more cost-effective than a collaboration with a mega-star. We are committed to total pricing transparency to align your budget with performance goals.
How does the collaboration with an influencer agency work?
Collaborating with an agency like Tanke follows a structured process:
- Strategy: Defining objectives and target audience.
- Selection: Identifying and vetting influencer profiles.
- Creation: Developing the creative concept and content assets.
- Launch & Monitoring: Campaign deployment and daily management.
- Analysis: Measuring results and providing detailed reporting.
How does the agency measure the ROI of influencer campaigns?
At Tanke, ROI is more than just a number. We measure campaign impact using a mix of qualitative and quantitative KPIs. We analyze engagement (rates, comments), reach (impressions), generated web traffic, and Earned Media Value (EMV). Our expertise allows us to interpret this data to optimize future campaigns and demonstrate a real return on every dollar spent.
What are the key KPIs for an influencer campaign?
Influencer marketing KPIs fall into two categories:
- Brand Awareness KPIs: Reach, Impressions, and Mention Volume.
- Engagement & Performance KPIs: Engagement Rate, Clicks, Traffic, Conversion Rate, and Earned Media Value (EMV).
How does the agency select the right influencers for my brand?
Influencer selection at Tanke is a rigorous process. We leverage our expertise and technology to identify profiles whose audience, creative style, and values perfectly align with your brand. We do not have exclusive talent contracts; we choose the ideal mix of creators for each project, from micro-influencers to mega-stars.
Does the agency have experience in my specific industry?
Tanke has been supporting brands across all sectors since 2014. We have developed deep expertise in diverse industries including Beauty, Automotive, Travel, F&B, and Finance. Our case studies—such as those for La Poste, Velux, and BFGoodrich—demonstrate our ability to adapt to different markets and achieve tangible results.
How does the agency handle legal and ethical aspects of partnerships?
Ethics and compliance are central to Tanke's approach. We manage the drafting and execution of contracts for every collaboration, ensuring legal transparency (partnership disclosures) and compliance with current regulations to protect both the brand and the influencer.
Does the agency offer bespoke creative strategies?
Absolutely. At Tanke, we believe in the power of a custom, creative approach. Our experts don’t just follow trends; they create them. We develop unique concepts that engage communities authentically and surprise audiences, as we have done for Niantic and BOSS.
How does the agency manage potential crises or 'bad buzz'?
Crisis management is a core part of our expertise. In the event of negative sentiment, our dedicated team implements a rapid response protocol to analyze the situation, mitigate negative impact, and adjust the strategy if necessary. Transparent communication with brands and influencers allows us to minimize risks proactively.
How does the agency ensure cost transparency?
Transparency is one of our core values. Before launching any campaign, we provide a detailed quote showing the cost breakdown between agency fees, influencer compensation, and paid media budgets. Our goal is for clients to understand exactly where every dollar of their budget is allocated.
How does the agency stay ahead of new trends and platforms?
Market monitoring is a pillar of our business. Our team is constantly tracking new trends, emerging platforms, and algorithm updates. We share these insights with our clients to ensure their campaigns remain at the cutting edge of digital innovation.
What is the timeline for launching an influencer campaign?
Timelines vary based on campaign complexity and scale. Generally, you should plan for 4 to 8 weeks from the initial briefing to the launch date. Seamless collaboration with the client helps optimize these timelines and ensures an effective campaign rollout.
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