RIMMEL LONDON x TANKE

Influencer Campaign, Product Launch

 

Case study Influence Marketing – Beauty:

For the launch of the first ever shaker system in a mascara to keep the formula fresh and prevent it from drying out, we offered Rimmel London two creative influence activations and micro influence amplification.

 

 

The influencer marketing campaign briefly:

Tanke invited the influencers to shake their Instagram feed to echo this new beauty gesture: shake the mascara. To do so, two concepts:

“Catch it”: 1 post Instagram video representing a video relay between three influencers. Shooting of a short video (a production by TANKE agency)

“Shake My Feed”: 1 Instagram post photo holding the mascara cap down with the writings visible, flip the photo so the mascara is upright

 

 

Campaign results:

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Photo credits : @dazzlingdrew, @youcanheartit, @romy, @noemiepolverini, @dearcarotte, @wendyswan

Your influence marketing project

If you are interested in this case study and would like to know more about how you can deploy your French or
international influence strategy to increase your visibility and boost your conversions, please contact us below:

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