Influencer Campaign, Product Launch


Case study Influence Marketing – Beauty:

For the launch of the first ever shaker system in a mascara to keep the formula fresh and prevent it from drying out, we offered Rimmel London two creative influence activations and micro influence amplification.



The influencer marketing campaign briefly:

Tanke invited the influencers to shake their Instagram feed to echo this new beauty gesture: shake the mascara. To do so, two concepts:

“Catch it”: 1 post Instagram video representing a video relay between three influencers. Shooting of a short video (a production by TANKE agency)

“Shake My Feed”: 1 Instagram post photo holding the mascara cap down with the writings visible, flip the photo so the mascara is upright



Campaign results:

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Photo credits : @dazzlingdrew, @youcanheartit, @romy, @noemiepolverini, @dearcarotte, @wendyswan

Your influence marketing project

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international influence strategy to increase your visibility and boost your conversions, please contact us below:

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