rimmel london

Launch of the first ever shaker system in a mascara.

INFLUENCE STRATEGY

For the launch of the first ever shaker system in a mascara to keep the formula fresh and prevent it from drying out, we offered Rimmel London two creative influence activations and micro influence amplification.

Tanke invited the influencers to shake their Instagram feed to echo this new beauty gesture: shake the mascara. To do so, two concepts:

• “Catch it”: 1 post Instagram video representing a video relay between three influencers. Shooting of a short video (a production by TANKE agency)
• “Shake My Feed”: 1 Instagram post photo holding the mascara cap down with the writings visible, flip the photo so the mascara is upright

Photo credit: @dazzlingdrew, @youcanheartit, @romy, @noemiepolverini, @dearcarotte, @wendyswan