Question 1

Why work with an influencer marketing agency?

Accepted Answer

Partnering with an influencer marketing agency like Tanke provides access to strategic expertise and a vetted network, ensuring authentic, creative, and measurable campaigns. An agency manages the end-to-end complexity&#8212;from strategy to analytics&#8212;allowing brands to focus on their core business goals while maximizing ROI.

Question 2

How do I choose the right influencer agency?

Accepted Answer

To select the right agency, focus on three key criteria: strategic alignment, transparency, and technical expertise. Tanke stands out through its bespoke creative approach, a transparent influencer selection methodology, and data-driven reporting. Look for concrete case studies that prove their ability to deliver results, such as our work for Gucci.

Question 3

How much does an influencer marketing campaign cost?

Accepted Answer

The cost of an influencer campaign depends on several factors: influencer tier/reach, campaign duration, and creative deliverables. At Tanke, we offer tailored strategies and budgets for every client. For example, a campaign featuring nano-influencers will be more cost-effective than a collaboration with a mega-star. We are committed to total pricing transparency to align your budget with performance goals.

Question 4

How does the collaboration with an influencer agency work?

Accepted Answer

Collaborating with an agency like Tanke follows a structured process:

**Strategy:** Defining objectives and target audience.
**Selection:** Identifying and vetting influencer profiles.
**Creation:** Developing the creative concept and content assets.
**Launch & Monitoring:** Campaign deployment and daily management.
**Analysis:** Measuring results and providing detailed reporting.

Question 5

How does the agency measure the ROI of influencer campaigns?

Accepted Answer

At Tanke, ROI is more than just a number. We measure campaign impact using a mix of qualitative and quantitative KPIs. We analyze engagement (rates, comments), reach (impressions), generated web traffic, and Earned Media Value (EMV). Our expertise allows us to interpret this data to optimize future campaigns and demonstrate a real return on every dollar spent.

Question 6

What are the key KPIs for an influencer campaign?

Accepted Answer

Influencer marketing KPIs fall into two categories:

**Brand Awareness KPIs:** Reach, Impressions, and Mention Volume.
**Engagement & Performance KPIs:** Engagement Rate, Clicks, Traffic, Conversion Rate, and Earned Media Value (EMV).

Question 7

How does the agency select the right influencers for my brand?

Accepted Answer

Influencer selection at Tanke is a rigorous process. We leverage our expertise and technology to identify profiles whose audience, creative style, and values perfectly align with your brand. We do not have exclusive talent contracts; we choose the ideal mix of creators for each project, from micro-influencers to mega-stars.

Question 8

Does the agency have experience in my specific industry?

Accepted Answer

Tanke has been supporting brands across all sectors since 2014. We have developed deep expertise in diverse industries including Beauty, Automotive, Travel, F&B, and Finance. Our case studies&#8212;such as those for La Poste, Velux, and BFGoodrich&#8212;demonstrate our ability to adapt to different markets and achieve tangible results.

Question 9

How does the agency handle legal and ethical aspects of partnerships?

Accepted Answer

Ethics and compliance are central to Tanke's approach. We manage the drafting and execution of contracts for every collaboration, ensuring legal transparency (partnership disclosures) and compliance with current regulations to protect both the brand and the influencer.

Question 10

Does the agency offer bespoke creative strategies?

Accepted Answer

Absolutely. At Tanke, we believe in the power of a custom, creative approach. Our experts don&#8217;t just follow trends; they create them. We develop unique concepts that engage communities authentically and surprise audiences, as we have done for Niantic and BOSS.

Question 11

How does the agency manage potential crises or 'bad buzz'?

Accepted Answer

Crisis management is a core part of our expertise. In the event of negative sentiment, our dedicated team implements a rapid response protocol to analyze the situation, mitigate negative impact, and adjust the strategy if necessary. Transparent communication with brands and influencers allows us to minimize risks proactively.

Question 12

How does the agency ensure cost transparency?

Accepted Answer

Transparency is one of our core values. Before launching any campaign, we provide a detailed quote showing the cost breakdown between agency fees, influencer compensation, and paid media budgets. Our goal is for clients to understand exactly where every dollar of their budget is allocated.

Question 13

How does the agency stay ahead of new trends and platforms?

Accepted Answer

Market monitoring is a pillar of our business. Our team is constantly tracking new trends, emerging platforms, and algorithm updates. We share these insights with our clients to ensure their campaigns remain at the cutting edge of digital innovation.

Question 14

What is the timeline for launching an influencer campaign?

Accepted Answer

Timelines vary based on campaign complexity and scale. Generally, you should plan for 4 to 8 weeks from the initial briefing to the launch date. Seamless collaboration with the client helps optimize these timelines and ensures an effective campaign rollout.

Fueled by Curiosity. Grounded in Strategy.

Influencer Strategy

Content Production

Event Management

Data & Analytics

Social Media

Talent Casting

Agility of a Boutique.

Credentials of a Giant.

Why Tanke?

Validated Excellence

Frictionless Scale

Founder-Led Immersion

The Brief is the Floor. Not the Ceiling.

WE ARE A CREATIVE INFLUENCER MARKETING AGENCY, OPERATING INTERNATIONALY FROM PARIS

TANKE is a leading influencer marketing agency specialized in crafting high-impact digital campaigns.

Creativity is Subjective. Our Credentials Are Not.

GUCCI

KIA

CERRUTI

La Poste

IKKS

NINA RICCI

MAM

Niantic

BFGOODRICH

GUCCI

HUGO BOSS

BOURJOIS

TANGLE TEEZER

BOSS

LES COMPAGNONS DU DEVOIR

OPI

GRDF

PARAMOUNT

VELUX

CALVIN KLEIN

IBIS

LOCCITANE

NIOXIN

Let’s talk business. Not just Briefs.

Frequently Asked Questions

Why work with an influencer marketing agency?

How do I choose the right influencer agency?

How much does an influencer marketing campaign cost?

How does the collaboration with an influencer agency work?

How does the agency measure the ROI of influencer campaigns?

What are the key KPIs for an influencer campaign?

How does the agency select the right influencers for my brand?

Does the agency have experience in my specific industry?

How does the agency handle legal and ethical aspects of partnerships?

Does the agency offer bespoke creative strategies?

How does the agency manage potential crises or ‘bad buzz’?

How does the agency ensure cost transparency?

How does the agency stay ahead of new trends and platforms?

What is the timeline for launching an influencer campaign?

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Fueled by Curiosity.
Grounded in Strategy.

Agility of a
Boutique.

Credentials
of a Giant.

The Brief is the Floor.
Not the Ceiling.

Creativity is Subjective.
Our Credentials Are Not.

Let’s talk business.
Not just Briefs.